My Sample Stash Quickie Reviews are pretty much just as they say on the tin – reviews where I try out sample(s) of a product and then give my basic, initial thoughts. They obviously won’t be as in-depth as reviews where I’ve been able to use a product for weeks or even months, which I usually prefer, but my hope is that they will still be helpful to people who are looking for any information and thoughts on the reviewed product.
Today’s sample is one that I’ve actually received quite a few packets of from various eBayers – Etude House’s Milky You One Step Cleansing Foam!
The product’s claims:
The Cleansing Foam cleanses in just one step, instantly melting away dirt, impurities, and makeup for moist and smooth baby skin.
Containing milk from New Zealand, the milk ceramides keep your skin moist and the colostrum helps maintain healthy skin.
So it can supposedly be used in place of the double cleansing method to fully remove your makeup/sunscreen and clean your skin all in one step, thus the name. It says it will do this without drying out your skin, rather, it presents itself as a moisturizing/hydrating cleanser.
Milk (in beauty products, at least) is usually associated with moisturizing, soothing, gentle effects as well as giving a “milky white” complexion that is soft and pure of blemishes – I’m sure this is the general idea that Etude House is trying to encourage in consumers when they see this product.
Even the packaging tries to imply moisture by way of the tube looking like it’s a glass being poured full of milk. The simple-yet-cute design of the package and the blue/white/gold color scheme is very calming (remember, milk is associated with being soothing!) and appealing!
I’m not sure that I would agree with this marketing in regards to this particular cleanser, unfortunately. No, my Etude House Milky You One Step Cleansing Foam review will not be quite so gentle as the milky-soft impression of this product that Etude House has tried to give us!
Read on if you’re curious as to why.